The circular economy, electromobility and the continuing corona pandemic are influencing color selection for plastics. Kunststoffe asked colorant manufacturers about the resulting color trends. We also wanted to know what effects the increased use of recyclates is having and the extent to which manufacturers are affected by the present supply bottlenecks.

16:9

Trend Report on the Coloration of Plastics

Masterbatches

Kunststoff Werkstoffe

Additive

Farbstoffe und Pigmente

Streifinger, Florian

Recycling

Umweltmanagement

Farbkonzentrate (Batches)

Farbstoffe

Kunststoff

Bauwesen

Baustoffe

Kunststoff-Recycling

Kunststoffverarbeitung: Verfahren

Kunststoff-Aufbereitung

Farben, flüssig

Colored Mood Enhancers

Colored plastics are not just a marketing gimmick, but fulfill important functions with technical components. In particular, they warn of hazards and permit the fast and direct identification of components. However, when coloring such plastic components, the processors are faced with several difficulties. For example, the colorants used must exhibit long-term resistance to high temperatures and must not impair the polymer’s mechanical properties. Therefore, when selecting the colorant, compounders and processors must observe several important points.

How Plastics Processors Find the Most Suitable Colorants for High-Performance Polymers

Hochleistungskunststoffe

Thermoplaste

Colors for the High-Performance Sector

A new process developed by the Fraunhofer Institute for Building Physics IBP is able to isolate carbon black ash recovered from old tires – allowing both the carbon black and the minerals from the ash to be reused.

Top, primary product from left to right: raw rCB, clean rCB (96+), pearlized clean rCB (96+). Bottom, secondary products recovered from the ash, from left to right: liquid sodium silicate or “water glass”, precipitated SiO<sub>2</sub>, precipitated ZnSO<sub>4</sub>

Pigmente

Technik Trend

kunststoffe-international.com

Kreislaufwirtschaft

Carbon Black Recycled from Car Tires

Besides compounds modified for special applications and lightweight components, sustainable materials are also becoming an increasingly important focus. In the additives sector, too, recyclates, the circular economy, and reprocessing are now playing a key role.

Not only Polymers but also Additives and Masterbatches Must Be Sustainable

Zubehör / Hilfsmittel Wärmebehandlung

Wärmebehandlung

Compound

PVC-Additive

Andere Werkstoffe

Werkstoffe für additive Verfahren

Vernetzungsmittel

Compoundeure

Dienstleistungen

Handel

PVC-weich (Compounds)

Verarbeitungshilfsmittel, allgemein

Flammhemmende Mittel, allgemein

Betriebsausrüstung / Betriebsmittel

Verarbeitungshilfmittel

Filamente für additive Verfahren

Flammschutzmittel

Gleitmittel für Kunststoff

Attention to Detail

Sustainable development is the focus of the Israeli company Tosaf’s trade show presence. The company presents functional, color and combined masterbatches for processing by extrusion and injection molding. These will include color masterbatches for recyclates with a special focus on post-consumer plastics as well as biodegradable masterbatches.

Special masterbatches can be used for permanent orange coloring of high-voltage components in electric vehicles

Elektromobilität

Mobilität

Messe Fakuma

Biokunststoffe

Kunststoff-Rezyklat

Masterbatches for Current Trends

At Fakuma, Granula presents masterbatches specially tailored to more sustainable plastic products. For this purpose, the company has developed grades with biological pigments and degradable additives for injection molding and extrusion.

The masterbatches are used, e. g., for pigmenting the lids of to-go cups 

Bio- and PCR-Based Masterbatches

To be able to manufacture products from 100 % recycled post-consumer materials (PCR), Avient has developed appropriate colorant and additive masterbatches with PCR matrix.

Especially for packaging, post-consumer recycled percentages of 100 % are increasingly in demand

Verpackungsmaterial

Logistik

Standardkunststoffe

Additiv-Batches

100 Percent Made from Recycling Material

Like lightweight design, customized products continue to remain on trend. These require materials which must fulfill a growing number of functions simultaneously and which in turn can usually only be implemented with additives and compounds. Sustainability is increasingly coming into the spotlight. 

Additives and Compounds Are Combining More and More Properties Songwon 

Verbundwerkstoffe / Werkstoffverbunde

Stabilisatoren

Treibmittel

Fasern

Oberflächentechnik

Versatility Wanted Glass Fiber-Reinforced Polypropylene with  Long-Term Thermal Stability  

The company for specialty chemicals Clariant AG, Muttenz, Switzerland, presented recently their low-halogen controlled pigments "warning orange" for coloring high voltage components of electric and hybrid vehicles. 

Signal Colors with Low-Halogen Controlled Pigments 

Attention High Voltage 

Grafe’s color experts not only had a very special presentation but also a good cause in mind for this year’s color preview. A bold and informative campaign has been developed in cooperation with a youth initiative. Colors are becoming more natural in pastel hues with a disco revival of pink, purple, and gold in 2020.

Fig. 1. Managing Director Matthias Grafe (left) and Roman Malessa, Secretary General & spokesperson for Youth Against Aids, wanted to send a message with the color preview

Grafe Trend Colors Are Presented together with the “Youth Against Aids” Association

Einfärben

Educational Design

BASF Colors & Effects announces its new brand Spectrasense for their highly innovative functional pigments. The pigments enable the management of near-infrared (NIR) wavelengths.

The special functionalities of Spectrasense pigments significantly reduce the thermal load of dark surfaces through solar heat management

Pigments Enable Near-Infrared Management in Plastics

Kunststoffhandel

New Spectrasense Brand for Functional Pigments

Two new inorganic yellow pigments based on iron oxide and zinc oxide respectively are designed for coloration in a temperature range of between 220 and 260 °C.

The yellow pigments are used for all common polymer materials as well as for engineering thermoplastics even at the highest production temperatures

Pigmente, bunt

Yellow for High Temperatures

At K 2016 Karl Finke, Wuppertal, Germany, presents the Color Inspiration Box 2017, next year's color trends. Observing major trends in different aspects of life and society, Finke’s specialists came up with four topic color themes: “Vintage“, “New Freedom“, “Just for me“ and “Simplicity“. Those were turned into ready-to-use color batches and are now displayed in the Color Inspiration Box 2017. 

Next Year’s Plastics Color Trends 

Color Inspiration Box 2017 

The Grafe Design Center has composed music to present the nuances of their colors for the coming season in an interplay of symphonic harmony. Strong contrasts characterize their colors for 2017. Natural variations of blue and green complement seemingly synthetic tones of red and pink, as well as extremely black black. 

Grafe Presents this Year’s Color Collection Audiovisually 

Symphony of Colors 

It is coming this way by giant steps – the K2016. Besides new materials, the materials makers will make it perfectly clear in Düsseldorf, Germany, that they are dealing intensely with global developments and challenges. This also involves taking stock of their global presence. 

How Materials Makers Turn Challenges into Chances 

Polyamide

Polycarbonat

Kunststoffe

Tackling Tomorrow’s Problems Today 

Plastics processors have a wide range of colors at their disposal to color their products. Choosing the right color can ultimately be the key to success. But colors are just as subject to trends as materials and designs. Kunststoffe asked manufacturers of pigments, masterbatches, and colorants which colors would be particularly popular in the coming year. We were also able to learn what impact the corona crisis was having on color selection and how the demand for increased recycling and greater sustainability was changing the coloration of plastics.

Plastics processors have a wide range of colors at their disposal to color their products. Choosing the right color can ultimately be the key to success. But colors are just as subject to trends as materials and designs. Kunststoffe asked manufacturers of pigments, masterbatches, and colorants which colors would be particularly popular in the coming year.

Appearance is the first thing about a product that strikes the customer’s eye. Visual impression often influences the purchasing decision even before information on the technical data or contents of a package is absorbed. This makes choosing the right colors very important. Colors send signals, create feelings, produce emotions, and awaken memories. They also assist branding by associating the name of a product or a company with a specific color. The magenta of Deutsche Telekom is one of the most prominent examples here. It is equally important for companies to choose the right colors for their products.

Like other materials, colors are subject to trends. They often follow societal developments and reflect consumer wants. The growing demand for better environmental protection has been manifested in recent years in an increase in the use of green shades for packaging and products, because these create an association with a more sustainable lifestyle. Kunststoffe asked manufacturers of pigments, masterbatches and colorants what the trend colors would be in the coming year. We also wanted to know what impact the corona crisis was having on color selection and how the demand for more sustainable use of plastics and greater recycling was influencing their product development.

The trend for colors associated with nature and a healthy environment is set to continue in the coming year. Manufacturers are agreed on this. Green and blue shades in particular will remain in demand. This is due to the continuing very high environmental awareness. Dr. Dietmar Mäder, Global Head of Plastics Marketing & Technical Service at Eckart GmbH, Hartenstein, Germany, believes that the present corona crisis is also accelerating this trend: “Since many people are currently spending a great deal of time at home because of Covid-19, nature is acquiring greater importance. This has an influence on color selection. We are seeing a rise in green and blue shades, for example moss tones reminiscent of a woodland walk, pale blue inspired by the sky, and dark blue conjuring up the sea,” he explained.

The uneasy global situation, not just on account of Covid-19 but also because of the numerous conflicts such as the trade war between the USA and China and the unresolved relationship between the EU and the UK, is giving rise to general uncertainty among consumers. For this reason, according to the manufacturers, the popular colors are those that stand for reliability and solidity, while at the same time radiating warmth, friendliness, and humanity. “In 2021, warm orange and yellow will feature prominently. The global problems will give rise to a color range that represents stability and appears authentic but also enhances the atmosphere,” predicted Judith van Vliet, Senior Color Designer at Clariant ColorWorks EMEA. According to Lydie Tuchbreiter, Commercial Industry Manager North America at BASF Colors & Effects, blue – as the color of the sky and the sea – will also be very much in demand in future on account of the difficult global situation. “Blue is frequently described as a reassuring, relaxing, authentic color. It is popular for household items, decorative articles, and sports equipment, particularly during unsettled times of crisis,” she explained.

Another interesting aspect is touched on by Mäder. Contrary to the current assumption that in uncertain times consumers would tend to buy mainly cheap articles in order to save money, he is instead seeing the opposite trend: the purchase of high-quality products as a mood brightener. “Since the current daily diet of news places an emotional stress on consumers, they want products that express quality. To satisfy this need, glossy, brilliant colors that radiate quality are in demand,” Mäder explained. According to Mäder, this expression of high quality can be achieved through colors with a metallic luster, such as warm copper tones or silver. These colors will therefore be very popular in 2021. Irrespective of the current economic and political situation, Mäder sees a general trend towards articles with a high-quality look. This applies both to packaging and to the products themselves. Consumers are prepared to spend more money on high-quality, long-lasting articles. The proverbial “cheaper the better mentality” belongs to the past. Packaging and products will therefore cost more to produce, which will also enable the use of more expensive pigments and colorants.

The demand for longer-lasting products is also confirmed by other colorant manufacturers. It comes from a desire on the part of many consumers to move away from disposable articles towards more sustainable plastics products. However, this poses some problems for manufacturers. If products are to be used for longer, they must also look good for longer. The stability of the colorants used therefore takes on greater importance. Pigments and colorants with, for example, high light and weathering resistance are required. “Extending the service life of consumer goods made from plastic is an important contribution to sustainability,” explained Philippe Lazerme, Head of Marketing for the Business Unit Pigments at the Clariant subsidiary Colorants International. “Besides the technical properties of a product, appearance also plays an important role. To address this need, we supply our PV-Fast range of pigments with high light and weathering resistance. These allow articles to stay attractive for longer. The light-protective effect of pigments should also not be forgotten.”

In making this last point, Lazerme is referring to an additional benefit that pigments and colorants can offer in relation to extending the service life of plastics products. Various polymers degrade on exposure to light, for example UV light. This degradation process can be prevented with, for, example, special UV light-absorbing pigments. Such additional properties could become even more relevant in future. Sami Palanisami, Global Marketing Manager Plastic Colorants at Milliken Europe, questions whether, in view of the demand for greater sustainability, the coloration of plastics will continue to be driven by purely esthetic considerations or whether the colorants used will not also have to offer additional advantages for the products or components. “There are applications in which colorants are used solely to improve the visual appearance of the plastics. This could be called into question in future from the viewpoint of sustainability,” he said.

There is complete unanimity among manufacturers that black plastics, particularly those colored with carbon black, continue to pose a major problem for recycling. To recycle plastics waste efficiently, the waste must be segregated by material. To do this, most sorting machines use near-infrared sensors (NIR). However, carbon black absorbs NIR light, which means that plastics colored with it cannot be detected and differentiated by the sorting machines. To improve the recyclability of black plastics, many manufacturers have developed products intended to replace carbon black. For example, BASF has launched the black pigment Sicopal Black K 0098 FK and Clariant the three pigments Graphtol Black CLN, Solvaperm Black PCR, and Polysynthren Black H.

Another problem is seen to be the grey or brown undertone frequently present in recycled, colored plastics. Plastics processors must take this into account in coloration. In coloring recyclates, it is often not possible to use the same formulation as for virgin material. In addition, the undertone of the recyclates varies between different batches. To achieve uniform coloration of products over time, the colorant formulation must be tailored to the particular recyclate. Assistance can be provided here by software tools that calculate the effect of the recyclate undertone on the final color. In this way, unsuitable material can be separated out or the necessary correction to the colorant formulation calculated. Clariant, for example, offers such a tool.

ECKART GmbH  

https://www.eckart.de

Milliken Europe BVBA Milliken Chemikal 

https://www.millikenchemical.com

Clariant ColorWorks Europe c/o Clariant Masterbatches (Italia) S.p.A.

https://www.colorworks.clariant.com

BASF Colors & Effects GmbH  

https://www.colors-effects.basf.com

Ausgabenartikel

Colors inspired by nature will also be very much in demand in2021. They give products a more sustainable appearance

Fig. 1. Metallic luster creates the impression of high quality. The corona crisis is accelerating the consumer demand trend for products with a high-quality appearances

Fig. 2. Since carbon black continues to pose significant problems in plastics recycling, many colorant manufacturers are now offering alternative black pigments for the coloration of plastics