You‘re spoiled for choice. This also applies when you’re seeking out a suitable recyclate. As a start-up, Plastship supports companies in this venture, aided by digitalization along the way.

Konstantin Humm (left) and Andreas Bastian (right) founded the start-up four years ago and now serve over 800 customers.

16:9

Recycling

Umweltmanagement

Start up

Wirtschaft

Unternehmen und Unternehmer

Ehrhardt, Melanie

Kunststoff-Recycling

Kunststoffverarbeitung: Verfahren

Kunststoff-Aufbereitung

Kreislaufwirtschaft

„We Want to Simplify the Use  of Recyclates“

New Plastic Heroes: The start-up ForPET worked with industry partners to develop a technology for the production of foamed rPET.

Sergey Nikitenko (in the photo) founded the start-up in 2021 with Mikhail Iakobachvili and Dmitrii Rastorguev. 

ForPET worked with industry partners to develop a technology for the production of foamed rPET.

New Plastic Heroes: ForPET

Polyethylenterephthalat

Kunststoff Werkstoffe

Thermoplaste

Verpackungstechnik

Recycling: Foaming instead  of Dreaming

Amazon is looking for early-stage start-ups with a focus on recycling: the second Amazon Sustainability Accelerator is starting, and European companies can still apply until March 17.

Amazon Sustainability Accelerator 2023: the deadline for applications is 17 March 2023 and successful applicants will be announced in the Spring.

Amazon Looks for Innovative Recycling-Start-ups

To close the recycling loop for end-f-life tires, Pyrum will in future produce pyrolysis oil from discarded tires using its own pyrolysis process. BASF will then feed this into its Verbund at the start of production.

End-of-life tires are tires that are no longer suitable or approved for their intended use.

Vom Altreifen zum Türgriff: Pyrum, BASF und Mercedes-Benz schließen Wertstoffkreislauf.

Technik Trend

kunststoffe.de

New Life for Old Tires

As of August 16, 2022, Guenther Klammer is responsible for the research and technical developments of Next Generation Recyclingmaschinen GmbH as the new technical manager (CTO).

Guenther Klammer, new CTO at Next Generation Recyclingmaschinen GmbH.

Guenther Klamm New CTO of NGR

The two companies want to contribute their respective know-how to the value chain in order to return plastic waste that is not recycled mechanically.

Left: Christoph Gahn, Vice President Chemical Recycling Business & Technologies BASF; right: Marco Tomasi Morgano, CTO Arcus

Chemie

Naturwissenschaften

Unternehmen

BASF and Arcus Sign Agreement

The Ereman Group’s subsidiaries will be presenting their innovations and customer services for the first time at a combined stand in Düsseldorf.

The new 406 laser filter with 50 % more screen area.

Messe K-Kunststoffmesse

kunststoffe-international.com

Continuous High-Performance Filter with 50 % More Screen Surface Area

The machine manufacturer will be integrated with Coperion’s recycling product lines into its new Recycling Business Unit that plans to offer complete solutions for plastics recycling processing.

Werner Herbold, CEO, Herbold Meckesheim GmbH (left) and Markus Parzer, President, Polymer Division, Coperion.

Coperion acquires Herbold Meckesheim

VDMA and 13 member companies to present the latest technologies for the circular economy in the plastics industry at K 2022.

Circular Economy Forum at K 2022

At K 2022 in Düsseldorf Lindner will be presenting ground-breaking all-in-one solutions for the efficient plastics recycling of tomorrow.

The Micromat HP series can be used to prepare films and rigid plastics as well.

Kunststoffverarbeitung: Maschinen und Komponenten

Zerkleinerungsmaschinen

Aufbereitungsmaschinen

Sorted Flakes Ripe for Injection Molding

Thanks to a shredder-extruder combination from Pure Loop: high-strength synthetic nonwoven now made with a recycled content of 10 percent

From the left: Günther Sebera (Head of Purchasing, TenCate Geosynthetics Austria), Gundolf Sabathiel (Plant Manager Linz, TenCate Geosynthetics), Patrick Wiesinger (Project Manager, Pure Loop) and Jürgen Gruber (Marketing Director EMEA, TenCate Geosynthetics).

Polypropylen

The Recycled PP Nonwoven

Vecoplan has upgraded its proven VAZ series of shredders. In addition to technical features, the single-shaft shredder’s modular design will convince users with its increased flexibility.

The VAZ shredder’s large doors and lowerable hydraulic screen provide easy access for maintenance work.

The Generalist Among Single-Shaft Shredders

Analysis by Fraunhofer Institute confirms enormous CO2 reductions for Pyrum’s pyrolysis process compared to conventional recycling processes for end-of-life tyres.

Recycling of End-of-Life Tyres Works

Anyone looking for an especially powerful, maintenance-friendly, and flexibly usable plastics shredder cannot overlook Weima’s W5.18 with up to 280 kW power.

Standard connectivity features for networked production.

Messe Fakuma

A Powerpack for Post-Consumer Recycling

Audi is launching pilot reprocessing projects for a growing number of materials and components.

Even today, a Q4 e-tron contains up to 27 components, some of which are made from recyclates.

Automotive

Fahrzeugbau

More Recycled Materials in Vehicles

“Recycling Is More than a  Trendy Topic“

HolyPoly is a watchword for fascination at the changeable nature of plastic material. But top of mind for the Dresden start-up are products at the end of their service life. The objective: to establish more and – above all – high-quality products from recycled plastics on the market.

Recycling as a business model: the start-up HolyPoly wants to bring more high-quality products made from recycled plastic onto the market.

Theoretically, plastic recycling sounds simple: making new products from used. Ideally, what this would elicit is a closed loop – as in the well-known PET bottle example. In practice, however, a number of hurdles may complicate what initially appears to be a simple project. The Dresden start-up HolyPoly wants to help brand manufacturers get over this hurdle. Their vision: a world in which recycling is second nature. Kunststoffe spoke with the two managing directors, Joanna Bialek and Fridolin Pflüger, as part of the series New Plastic Heroes. In this interview, they discuss the company‘s goals, the challenges of recycling plastics and the risks of greenwashing.

Kunststoffe: Why does plastic recycling remain so difficult, despite modern technologies?

Fridolin Pflüger: Ultimately, it boils down to three factors: the available quantity of high-quality recyclates, consistency in the material and, of course, the price. Manufacturers have been used to getting their material in exactly the same quality and quantity every time for decades, and specifications have become increasingly narrow. Unfortunately, the confusion of the circular economy has made it increasingly difficult to maintain this approach. Used plastics show signs of their usage journey, as color and other properties differ from the usual norms. Moreover, post-consumer alternatives are usually costlier than virgin materials.

Kunststoffe: How can this be changed – also using HolyPoly?

Pflüger: Conversely, we mitigate the quantity limitations by leveraging our deep insights into the secondary plastics market, right into sources that are not readily accessible. This helps us extend our reach far beyond the usual distributors or well-known recyclers or compounders. Over and above their types, we look at many more, which helps consolidate our status as a go-to contact in the fragmented European market for recyclates.

Kunststoffe: And despite this, valuable resources go missing daily in the form of plastic waste.

Pflüger: As well as flying in the face of sustainability, this is also inefficient from an economic perspective. And that‘s why we directly address unused material flows by setting up and operating take-back systems and recycling programs. The next step involves us developing our own formulations and compounding specifications that modify the material for the desired application and compensate for input fluctuations. The crucial part is what comes next, namely: circular product development. Reflecting the primary goal of design, layout and manufacturing with the circular economy.

Kunststoffe: You specifically address brand manufacturers – why?

Johanna Bialek: If brands showing a clear attitude use recycled material or initiate their own recycling programs, the industry as a whole will also come on board. Brands dictate what is produced and how, and thus also what will later become waste. That‘s why we‘re targeting them and empowering them to really change course. The cultural aspect is also impossible to ignore here. Brands also indirectly convey values through their products. This allows them to promote a lifestyle and recycling and thus make it part of everyday life.

Kunststoffe: But as research shows, this constitutes greenwashing more often than not. From your perspective: How big is the problem?

Bialek: At this point, you have to look behind the words of what the companies really promise. As far as know, deliberate falsehoods about the use of recycled materials are very rare. Instead, the topic of recyclability often emerges, which many already understand as “recycled“. Real recycling also only works if waste ends up in an appropriate infrastructure; unfortunately, this is almost never considered.

Kunststoffe: When do things get trickiest?

Bialek: Many companies look for the easy option, when advertising with the term recycling, but with few substantive changes to their economic and production approaches. Given a post-consumer substitution rate of under 10 percent in Germany according to the latest Conversio study, much remains to be done. And that is actually problematic: People are over-promising and under-delivering when it comes to really fulfilling these commitments.

Kunststoffe: So it‘s all a matter of calculation?

Pflüger: It’s a gray area. We also have to accept that certain aspects of sustainability are contradictory and we have to maintain our stance as a thought leader on this without overburdening consumers with details. Many companies still lack any experience with communication around recycling and sustainability in their marketing departments. Experience shows that false statements are often made inadvertently, due to a lack of expertise and care.

Pflüger: A Green Claiming Regulation is currently being negotiated on a European level. This could then prohibit scope to make general environmental claims in advertising and marketing, for example, unless there is tangible evidence of excellent environmental performance on the part of the product or company. For us, regulations like these constitute an important signal in the sense of an emergency brake.

Kunststoffe: This may hinder greenwashing, but probably not rule it out entirely.

Pflüger: Correct! Simply changing a few rules or imposing a few bans is insufficient. There is a need for market conditions that incentivize circular value creation and the positive climate impact in general. If all players who are actually serious about sustainability were given a clear competitive advantage and those who only pretend to be so were disadvantaged, greenwashing would simply no longer be worthwhile.

Kunststoffe: Finally: we are currently experiencing a real recycling boom. What will remain of it in the long term?

Pflüger: We are delighted at the growing interest in plastics recycling and the fact that more and more manufacturers also want to become active themselves. But it is more than just a trendy topic. Key now is to build on this momentum to establish a roadmap for sustainable and effective change. However nice the boom may feel – with the substitution rates in mind, we know the road to a circular economy remains very long and rocky. We need to transform the entire metabolism of industrial society. We have no other choice: hype that spawns lasting success.

HolyPoly GmbH  

https://www.holypoly.co

Ausgabenartikel

Johanna Bialek, co-foundeer of the start-up and head of human resources and organizational development , and Fridolin Pflüger, founding member.

Johanna Bialek co-founded the start-up and is head of human resources and organizational development 

Founding member Fridolin Pflüger is in charge of sales.

HolyPoly - Hauptartikel

HolyPoly: Start-up Turns Recycling into a Business Model

<ul><li>Name: HolyPoly GmbH</li><li>Founded: 2020 in Dresden, Germany</li><li>Total customers: 28</li><li>Number of employees: 25</li><li>Homepage:<a href="https://www.holypoly.co/en" target="_blank">www.holypoly.co</a></li></ul>

article in our magazine Kunststoffe or at

<a href="https://www.kunststoffe.de/a/interview/recycling-ist-mehr-als-ein-trendthema-3360232" target="_blank">www.kunststoff.de</a>

issue 04/2023

issue 03/2023

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